Automotive marketing

The brief

Several car brands, branches and export markets share one marketing team. Every lead has to reach sales fast and be tracked through to a deal.

What I was responsible for

• Lead marketing across multiple brands, branches and international markets
• Acted as account lead for ISUZU, SUZUKI, KAIYI and SML Mahindra, working directly with each brand
• Adapted brand material from the manufacturers into local social media content
• Turned brand material into sales tools and shared it with the sales team
• Run and optimise campaigns on Meta, Google, LinkedIn, Snapchat and TikTok Ads
• Manage the CRM: lead distribution, customer follow-up, deals and pipeline updates
• Shaped the features and workflows of an internal CRM, which the IT team built
• Coordinate marketing, sales, design, media buying and web development teams
• Prepare marketing plans, budgets, campaign reports and performance reviews
• Oversee creative direction, landing pages, tracking and conversion improvement

Accounts

Work samples